In FrameMaker, markers let you embed hidden text or commands into your document. Publisher converts these markers to their online equivalents; for example, hypertext markers become hyperlinks in HTML output.
The default set of FrameMaker markers will automap in WebWorks Publisher Standard Edition, ensuring that hypertext, cross-references, and footnotes are all handled automatically. You cannot change the mappings of markers in WebWorks Publisher Standard Edition. To change mappings, upgrade to WebWorks Publisher Professional Edition. Visit http://www.webworks.com for more information.